Founder & CEO
( Chinese: 李芮庭 / Arabic: أمل لي / Languages: CN, EN, FR, AR )

Reiting is a Taiwanese globetrotter and an experienced creative digital marketer passionate about sustainable fashion and conscious living. She specializes in fashion business strategy, fashion trends, brand positioning, transdisciplinary design, multilingual marketing, intercultural communication, and innovation project management.

Reiting comes from a mixed Asian heritage background. She studied, worked, researched, and lived in 13 countries across 5 continents: (long-term) Taiwan, New Zealand, USA, China, Australia, Brazil, Germany, Morocco, France; (short-term) Turkey, Egypt, UAE, Saudi Arabia; remote experience from UK.

- Education -
• MSc in Corporate Strategy, Sciences Po Paris (France)
• PgC in Business Sustainability Management, University of Cambridge (UK)
• PgC in Fashion & Luxury Management, Institut Français de la Mode (France)
• BA in Environment Design, Beijing Institute of Technology (China PRC)
• Semester Exchange in Urbanism & Scenography, University of São Paulo (Brazil)
• Semester Exchange in Fashion Design, University of Technology Sydney (Australia)
• BA in Interior Design, Chung Yuan Christian University (Taiwan ROC)

Project Assistant & Translator
( Chinese: 袁欣欣 / Arabic: رجاء عزت / Languages: AR, CN, EN )

Rajaa is an Egyptian freelance translator and certified Arabic language instructor for foreign nationals. She completed her BA in Chinese Studies at Cairo University and has been working as a Mandarin translator, interpreter, editor, and proofreader since then.

She was born and raised in Cairo, Egypt. Her father, however, lived in Saudi Arabia for over 10 years, and she has been familiar with Arab culture since childhood, especially Egyptian and Saudi Arabian culture. She also studied English as a second language. In high school, she joined theater auditions and was passionate about Arabic literature. During college, she managed numerous events related to Chinese culture in Egypt that were broadcast by Chinese media in Mainland China and also produced a short documentary series on Sino-Egyptian anthropology.

In the near future, she plans to pursue her MBA in Mainland China or Taiwan to have first-hand experience with the Asian lifestyle.

- Education -
• BA in Chinese Studies, Chinese Department, Specialized Translation Program, Cairo University (Egypt)

Project Manager - Morocco Fashion Future
( Chinese: 賴涵那 / Arabic: هن اء رحاحلي / Languages: AR, FR, EN )

Hanae is a Moroccan Export and Import specialist based in Rabat, who is passionate about art and the fashion industry. She studied in Auditing and Accounting in Morocco and China, and also studied International Trade Management.

She has professional experience of 7 years coordinating and managing exports and imports operations. In 2013, she was introduced to Chinese culture while she was an exchange student in Nanjing, China. Living in China gave her the opportunity to start learning Mandarin and explore the rich Chinese culture. Later on, she decided to change her field of work to give more time to her passion for art. Her interest in sustainable fashion practices and requirements led her to research to enlarge her knowledge by taking online courses from Chinese universities and organizations. 

- Education -
• MSc Exchange in Auditing, Nanjing Audit University (China PRC)
• MSc in Management of International Trade, ISCAE (Morocco)
• MA in Auditing Accounting and Control, ISCAE (Morocco)

Data & Research Assistant
( Chinese: 麥菈瑪 / Arabic: لما محجوب / Languages: AR, EN )

Lama is a Sudanese engineering student and the co-founder of the Sudanese startup Shakheto. Living between Sudan and Saudi Arabia, she has developed a deep cultural understanding of both countries and was able to connect with them accordingly.

During her childhood and until high school, Lama was a science-oriented student with a strong passion for math and physics, as well as a side interest in music, debate, and community work. This led her to pursue a future career in the engineering sector. Nonetheless, during her first year in college, she was one of five aspiring women who founded Shakheto – a startup aimed at reducing clothes waste by composting organic fabric and upcycling the synthetic one. Moreover, Shakheto gained both national and international recognition when it reached the finals of the global Hult Prize competition.

Lama is now focusing on incorporating her passion for engineering and sustainability in order to create a much bigger impact in both fields.

- Education -
• BSc in Electrical and Electronic Engineering, University of Khartoum (Sudan)

Strategy Associate
( Chinese: 戴苙納 / Arabic: لينا ديكامبس / Languages: FR, EN )

Lyna is a French-Moroccan business management student currently based in Singapore. After a background in Banking and Finance, she is immersing herself in the dynamic world of business management as she pursues a Master's degree at ESSEC Business School. 

With a profound passion for fashion, particularly in the realm of sustainability, Lyna is continuing her academic journey in Singapore to specialize in Asia-focused business strategies. Her academic pursuits are complemented by practical experience, having co-founded a startup dedicated to sustainable fashion solutions during her undergraduate years. This venture not only showcased her entrepreneurial spirit but also underscored her commitment to promoting environmental responsibility within the clothing sector.

Originally from Paris and having lived in Tokyo, Lyna brings a global perspective to her endeavors, drawing from her experiences in two of the world's fashion capitals. Driven by a desire to merge her management acumen with her love for style, she is eager to explore new perspectives and opportunities in Asia's vibrant fashion and sustainable markets.

- Education -
• MSc in Management, ESSEC Business School (France, Singapore)
• MSc in Banking & Finance, Paris-Panthéon-Assas University (France)
• Semester Exchange in Business, Sophia University (Japan)
• Advanced BS in Advanced Economic Analysis, Paris 2 School of Economics (France)
• BA in Economics & Management, Paris-Panthéon-Assas University (France)

Intercultural Communication Consultant

Community Support
( Chinese: 黃蒂瑪 / Arabic: ديما الخالدي / Languages: AR, CN, EN )

Deema is a Jordanian-Taiwanese interracial mix born in Taiwan and raised in Saudi Arabia. She is currently majoring in English Language and Literature at the Arab Open University in Riyadh.

Having lived all her life in Saudi Arabia with seasonal visits to Jordan and Taiwan, she has complete knowledge of both the Arab and Taiwanese cultures with a unique highlight on her maternal ancestry, the Taiwanese Aboriginal Atayal tribe.

Being a Generation Z, 19-year-old Deema has a great sense of beauty and lifestyle content creation from still image editing to short vlog videos. She is very sociable with great interpersonal communication skills hoping to use her trilingual abilities to help more people in the future.

- Education -
• BSc in Health Management and Policy, Jordan Institute of Science and Technology (Jordan)
• BA in English Language and Literature, Arab Open University Riyadh (Saudi Arabia)

Community Support
( Chinese: 李郁而 / Arabic: يارا السليم / Languages: AR, EN )

Yara is a Gen-Z Saudi Arabian content editor born and raised in Riyadh beautifully mixed with a diverse MENA region background, including Palestinian and Lebanese. As a native speaker of Arabic, she also has working proficiency in English and recently became interested in the Chinese language.

While she is a digital artist and a painter volunteering in her university’s designing club, she has an eye for the fashion industry. She has been vegan for four years and her art inspirations mostly come from nature and different cultures from all around the world. Taiwan will be her next station in learning about new cultures especially for its vibrant design industry and the perfect natural beauty.

She believes that the perfect life comes from experiencing new things and learning about different cultures, which makes her an excellent communicator.

- Education -
• BA in Finance and Investments, Al-imam Mohammed Ibn Saud University (Saudi Arabia)

Community Support
( Chinese: 謝婧旻 / Arabic: خديجة شيه / Languages: CN, EN )

Jingmin is a Chinese project management specialist currently based in Shanghai. Raised in a Hui family in Yunnan, a province with the largest number of ethnic groups in Mainland China, she is deeply influenced by the silk road history, Muslim lifestyle, and cultural diversity in this region. During her time in the university, she served in various volunteering programs and came into contact with handicrafts made by rural women with secondhand and vintage objects. The idea of combining ethnic characteristics with sustainable environmental protection sparked her interest in further involvement in related projects.

In 2017, Jingmin relocated to pursue her MBA degree in the UAE as her family of Hui ethnicity is heavily influenced by the Arab culture. Through her 3-year stay in Dubai, she deepened her understanding of the Arab culture and the huge potential of Arab fashion brands. Jingmin's interest in this field was further stimulated by the fact that the Chinese ethnic groups and the Arab tribes share a far-reaching bond in their similarities among culture and art.

Her experiences in managing Chinese engaging programs for the UAE and the coordination of foreign projects for Mainland China for Dubai and Shanghai-based agencies have prepared her with excellent skills in working across different cultural backgrounds, and in functioning cooperation with local governments, enterprises, and public institutions.

- Education -
• MBA in International Hospitality Management, The Emirates Academy of Hospitality (Dubai UAE)
• BA in Business Administration, Dianchi College, Yunnan University (China PRC)

Community Support
( Chinese: 史雅敏 / Arabic: أمل سميمين / Languages: AR, FR, EN, CN )

Amal is a Moroccan business developer based in Taipei with close-up connections to different cities of Taiwan. Inspired by a Chinese language partner, she was motivated to move across the oceans and had been living in Taiwan since 2015. Constructing a life in Taiwan for 6 years has, on top of clinging to her Moroccan culture, improved her international awareness and made her horizon wider than it used to be. And as she states, to be "double-cultured" now.

Despite her academic background in engineering, Amal did not hesitate to change her field of expertise and set her foot into business development which allows her to bring her passion for multilingual communication and sociable characteristics into play. Her work in assisting Taiwanese companies in marketing AI services in the manufacturing industries has equipped her with first-hand experiences in incorporating the Tech and the Business harmoniously.

- Education -
• MSc in Civil Engineering, National Central University (Taiwan ROC)
• BSc in Hydraulics and Environmental Engineering, Faculty of Sciences and Techniques of Mohammedia (Morocco)

Community Support
( Chinese: 木蘭 / Arabic: خولة ابو الحسن / Languages: AR, FR, EN, CN, ES )

Khaoula is a Moroccan business communication specialist currently based in Casablanca with a great understanding of cultural differences and similarities across regions. Her academic background consists of France, Taiwan ROC, and Mainland China PRC; it has well-formed her in business management, geopolitics, and finance.

Her love for the Chinese culture and people began in 2015 with an opportunity of language studies in Mainland China, and her experiences made her decide to take the university major in business integration and negotiation techniques with the Chinese market. She furthered her knowledge of the Chinese language and culture by returning to China several times via exchange programs and a Double Master’s Program. During her MBA studies in Paris and Tainan, she researched on Chinese Foreign Direct Investment in Africa with a focus on Morocco.

Having worked as a sales and marketing assistant in the Chinese import-export company during her time in China, Khaoula has applied her multilingual and social skills in assisting the company to optimize its services. Aside from her work, she dedicates her time to cultural exchange, arts, and diverse humanitarian activities.

- Education -
• GMBA in Business Administration, Southern Tainan University of Science and Technology (Taiwan ROC)
• MA in Globalization and International Trade - Chinese World, Paris XIII University (France)
• BA in Administration and International Exchange – Chinese World, Paris XIII University (France)

Community Support
( Chinese: 歐也孟 / Arabic: يامن عبيدات / Languages: AR, EN, CN )

Yamen is a Jordanian industrial communication specialist currently based in Tainan, Taiwan. In 2016, he was selected as a candidate from Irbid, Jordan, to study Mandarin in Taipei and moved to Tainan to continue his undergraduate degree in Civil Engineering at National Cheng Kung University with a prospect of furthering his graduate studies in Taiwan. Through additional courses in creative marketing, he learned to manage and expand communities with a positive approach.

With an outgoing personality and active participation in social events, Yamen not only has won the hearts of many in Taiwan but also explored local cultures in depth through public welfare activities such as providing foreign language education in remote areas. By finding similarities between Jordanian and Taiwanese social cultures, Yamen has successfully assisted in the bilingual communication for Arab merchants in sourcing automobiles in Taiwan.

- Education -
• BSc in Civil Engineering, National Cheng Kung University (Taiwan ROC)
• BSc in Civil Engineering, National Cheng Kung University (Taiwan ROC)